This is where your Brand Brain begins.

The better you fill this in, the more your content sounds and looks like you. Fields marked ★ are the must-haves — everything else you can skip and we’ll propose it. No passwords needed, ever. We never post for you: everything is delivered ready to publish and you stay in control of your accounts.

after you submit, reply to our email with:

8–15 real photos — products, your space, team, behind-the-scenes. Phone photos are perfect — this is the #1 thing that makes content look like YOU.
Your logo — PNG or SVG, the biggest file you have.
Brand guidelines / fonts / colors — only if you have them.
2–3 posts you like — yours or anyone’s, links or screenshots.

Attach them directly or send a Google Drive / WeTransfer link — whichever is easier.

01the basics

Business name ★

Your name & role ★

Email ★

Phone / WhatsApp

Website write “none” if you don’t have one

Instagram @

Facebook page

Other channels TikTok, LinkedIn, YouTube…

City & country ★

Your package ★

Starter — $700/mo Growth — $1,000/mo Department — $2,000/mo

Add-on: Meta Ads — +$400/mo

Yes, add Meta Ads (10 ad creatives, copy, competitor intel & reports)

02your business

What do you sell, and which product or service makes you the most money? ★

What makes you different from the competitor down the street? ★

What’s the #1 result you want in the next 3 months? ★

More sales / bookings More followers & reach More inquiries / leads Look more professional Launch something new Other:

03your customers

Describe your ideal customer — who actually buys from you? ★

Top 3 questions or objections customers always have

Where do new customers usually find you today?

04your voicehow you should sound — if unsure, leave blank and we’ll propose it

Three words that describe how your brand should sound ★

Words or phrases we should NEVER use ★

Calls-to-action you use ★

Anything else about tone? e.g. formal, playful, warm, luxury, cheeky

05your look

Brand colors / fonts if you have them — or write “you propose”

Visual styles you LIKE brands, pages, or vibes — links welcome

Visual styles you HATE so we never make them

Your photos ★

I’ll reply to your email with 8–15 photos (or a Drive/WeTransfer link) We’ll send them this week We barely have photos — help

06working together

Who approves the content each month? ★

How fast can you review a batch?

Within 24 hours Within 48 hours Within 3–4 days

Each month, can you send us a screenshot/export of your page stats?

Yes, easy Show me how No / not sure

Anything else we should know?

✓send it back

One last thing: the more you give us, the more accurately your content sounds and looks like you. Every answer and every photo sharpens the result.

✓received — thank you

Got it. One thing left: the photos.

Your answers are with us. Now reply to our email with your 8–15 photos, your logo, and anything else from the checklist above (attachments or a Drive/WeTransfer link both work). From here: we build your Brand Profile, send a one-page direction summary with a sample post, you say “yes” once — and we produce your full month.

Questions in the meantime? patrick@pamarketinghq.com