/* =========================================================
   p.a. marketing agency — website
   Strict monochrome. Ink / Graphite / Paper. Garet (Sora stand-in).
   Alternating light / dark editorial bands.
   ========================================================= */

:root {
  --ink:      #191818;
  --graphite: #2d2c2c;
  --paper:    #fafaf6;
  --muted:    #8a8a87;
  --line:     rgba(250, 250, 246, 0.12);  /* hairlines on dark */
  --line-lt:  rgba(25, 24, 24, 0.14);     /* hairlines on light */

  --font-display: 'Sora', system-ui, sans-serif; /* → 'Garet Bold' */
  --font-body:    'Sora', system-ui, sans-serif; /* → 'Garet Book' */

  --maxw: 1180px;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
html.js { scroll-behavior: auto; }
body {
  background: var(--ink); color: var(--paper);
  font-family: var(--font-body); font-weight: 400; line-height: 1.6;
  -webkit-font-smoothing: antialiased; overflow-x: hidden;
}
a { color: inherit; text-decoration: none; }
em { font-style: normal; color: var(--muted); }
img { max-width: 100%; }

.js [data-reveal] { opacity: 0; transform: translateY(34px); }

/* ---------- Audit upgrades (impeccable / taste pass) ---------- */
::selection { background: var(--ink); color: var(--paper); }
.hero ::selection, .about ::selection, .stats ::selection { background: var(--ink); color: var(--paper); }
:focus-visible { outline: 2px solid var(--paper); outline-offset: 3px; border-radius: 4px; }
.hero :focus-visible, .about :focus-visible, .stats :focus-visible, .nav :focus-visible { outline-color: var(--ink); }
section[id], .about[id], .stats[id] { scroll-margin-top: 90px; }
.section__title, .contact__inner h2, .about__title { text-wrap: balance; }
.stat strong, .price__amt { font-variant-numeric: tabular-nums; }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center;
  background: var(--paper); color: var(--ink);
  font-family: var(--font-display); font-weight: 600; font-size: 0.95rem;
  padding: 0.9rem 1.7rem; border-radius: 100px; border: 1px solid var(--paper);
  transition: transform .4s var(--ease), background .3s, color .3s, border-color .3s;
  white-space: nowrap; cursor: pointer;
}
.btn:hover { transform: translateY(-3px); }
.btn:active { transform: translateY(-1px) scale(0.98); }
.btn--ghost { background: transparent; color: var(--paper); border-color: var(--line); }
.btn--ghost:hover { border-color: var(--paper); }
.btn--sm { padding: 0.58rem 1.2rem; font-size: 0.85rem; }
.btn--lg { padding: 1.1rem 2.3rem; font-size: 1.05rem; }
/* dark buttons on light bands */
.hero .btn, .about .btn { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.hero .btn--ghost { background: transparent; color: var(--ink); border-color: var(--line-lt); }
.hero .btn--ghost:hover { border-color: var(--ink); }

/* =========================================================
   NAV  (ink text; opaque light bar on scroll — works over light & dark)
   ========================================================= */
.nav {
  position: fixed; top: 0; left: 0; right: 0; z-index: 50;
  display: flex; align-items: center; justify-content: space-between;
  padding: 1.3rem clamp(1.25rem, 4vw, 3rem);
  transition: background .4s, padding .4s, border-color .4s;
  border-bottom: 1px solid transparent;
}
.nav.is-scrolled { background: rgba(250, 250, 246, 0.88); backdrop-filter: blur(14px); border-bottom-color: var(--line-lt); padding-top: 0.9rem; padding-bottom: 0.9rem; }
.nav__logo { display: flex; flex-direction: column; line-height: 1; }
.nav__mark { font-family: var(--font-display); font-weight: 800; font-size: 1.5rem; letter-spacing: -0.01em; color: var(--ink); }
.nav__sub { font-size: 0.62rem; letter-spacing: 0.22em; color: var(--graphite); margin-top: 2px; }
.nav__links { display: flex; gap: 2rem; }
.nav__links a { font-size: 0.92rem; color: var(--ink); opacity: 0.75; transition: opacity .3s; }
.nav__links a:hover { opacity: 1; }
.nav .btn--sm { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.nav__burger { display: none; background: none; border: 0; cursor: pointer; width: 32px; height: 24px; position: relative; }
.nav__burger span { position: absolute; left: 0; width: 100%; height: 2px; background: var(--ink); transition: transform .3s, opacity .3s; }
.nav__burger span:nth-child(1) { top: 6px; }
.nav__burger span:nth-child(2) { bottom: 6px; }
.nav.is-open .nav__burger span:nth-child(1) { transform: translateY(5px) rotate(45deg); }
.nav.is-open .nav__burger span:nth-child(2) { transform: translateY(-5px) rotate(-45deg); }

/* =========================================================
   HERO (light, portrait-led)
   ========================================================= */
.hero {
  position: relative; min-height: 100svh; color: var(--ink);
  background: radial-gradient(125% 95% at 72% 32%, #eceae5, #d9d8d2);
  display: flex; align-items: center;
  padding: 6rem clamp(1.25rem, 6vw, 6rem) 2.5rem; overflow: hidden;
}
.hero__inner { position: relative; z-index: 2; width: 100%; max-width: var(--maxw); margin: 0 auto;
  display: grid; grid-template-columns: 1.05fr 0.95fr; gap: 2rem; align-items: center; }
.hero__eyebrow { font-size: 0.8rem; letter-spacing: 0.16em; color: var(--graphite); margin-bottom: 1.4rem; font-weight: 600; }
.hero__title { font-family: var(--font-display); font-weight: 800; font-size: clamp(3.4rem, 9vw, 7.4rem); line-height: 0.9; letter-spacing: -0.035em; text-transform: lowercase; color: var(--ink); }
.hero__title span { display: block; }
.hero__lead { max-width: 34ch; margin-top: 1.5rem; font-size: clamp(1.02rem, 2vw, 1.22rem); color: var(--graphite); }
.hero__lead strong { color: var(--ink); font-weight: 700; }
.hero__cta { display: flex; gap: 0.9rem; margin-top: 2rem; flex-wrap: wrap; }
.hero__chips { list-style: none; display: flex; gap: 0.55rem; flex-wrap: wrap; margin-top: 1.6rem; }
.hero__chips li { font-size: 0.8rem; color: var(--graphite); padding: 0.4rem 0.9rem; border: 1px solid var(--line-lt); border-radius: 100px; }
.hero__chips li::before { content: "✓ "; color: var(--ink); }
.hero__photo { position: relative; justify-self: end; align-self: end; max-width: 470px; width: 100%; }
.hero__photo img { display: block; width: 100%; height: auto;
  -webkit-mask-image: radial-gradient(125% 122% at 50% 42%, #000 60%, transparent 100%);
          mask-image: radial-gradient(125% 122% at 50% 42%, #000 60%, transparent 100%); }
.hero__photo-cap { position: absolute; left: -0.4rem; bottom: 12%; font-size: 0.68rem; letter-spacing: 0.2em; color: var(--graphite); writing-mode: vertical-rl; transform: rotate(180deg); }
.hero__scroll { position: absolute; bottom: 1.3rem; left: 50%; transform: translateX(-50%); z-index: 2; display: flex; flex-direction: column; align-items: center; gap: 0.5rem; font-size: 0.64rem; letter-spacing: 0.28em; color: var(--graphite); text-transform: lowercase; }
.hero__scroll i { width: 1px; height: 36px; background: rgba(25, 24, 24, 0.25); position: relative; overflow: hidden; }
.hero__scroll i::after { content: ""; position: absolute; top: -100%; left: 0; width: 100%; height: 50%; background: var(--ink); animation: scrollLine 2.2s var(--ease) infinite; }
@keyframes scrollLine { to { top: 100%; } }

/* =========================================================
   STATS (light grey band)
   ========================================================= */
.stats { background: #d3d2cb; color: var(--ink); display: grid; grid-template-columns: repeat(4, 1fr); }
.stat { padding: clamp(1.7rem, 4vw, 2.6rem) 1.5rem; border-left: 1px solid var(--line-lt); }
.stat:first-child { border-left: 0; }
.stat strong { display: block; font-family: var(--font-display); font-weight: 800; font-size: clamp(1.9rem, 4.5vw, 2.8rem); letter-spacing: -0.02em; }
.stat span { display: block; color: var(--graphite); font-size: 0.86rem; margin-top: 0.35rem; }

/* =========================================================
   VALUE STRIP (dark)
   ========================================================= */
.value { display: grid; grid-template-columns: repeat(4, 1fr); max-width: var(--maxw); margin: 0 auto; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.value__item { padding: clamp(1.6rem, 4vw, 2.4rem) 1.4rem; border-left: 1px solid var(--line); }
.value__item:first-child { border-left: 0; }
.value__item strong { display: block; font-family: var(--font-display); font-weight: 700; font-size: 1.15rem; margin-bottom: 0.35rem; }
.value__item span { color: var(--muted); font-size: 0.9rem; font-weight: 300; }

/* =========================================================
   SECTIONS (shared, dark)
   ========================================================= */
.section { padding: clamp(3.5rem, 7vw, 6rem) clamp(1.25rem, 6vw, 6rem); max-width: var(--maxw); margin: 0 auto; }
.section__kicker { font-size: 0.78rem; letter-spacing: 0.28em; text-transform: lowercase; color: var(--muted); margin-bottom: 0.9rem; }
.section__title { font-family: var(--font-display); font-weight: 700; font-size: clamp(2rem, 5.2vw, 3.6rem); line-height: 1.03; letter-spacing: -0.02em; text-transform: lowercase; margin-bottom: 2.6rem; }

/* ---------- The Edge ---------- */
.edge__grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1px; background: var(--line); border: 1px solid var(--line); border-radius: 18px; overflow: hidden; }
.edge__card { background: var(--ink); padding: clamp(1.8rem, 4vw, 3rem); }
.edge__num { font-family: var(--font-display); font-weight: 700; font-size: 0.9rem; color: var(--muted); }
.edge__card h3 { font-family: var(--font-display); font-weight: 700; font-size: 1.5rem; margin: 1.1rem 0 0.7rem; letter-spacing: -0.01em; }
.edge__card p { color: #c3c2bd; font-weight: 300; max-width: 42ch; }

/* ---------- Services (numbered rows) ---------- */
.services__list { list-style: none; }
.services__list li { display: grid; grid-template-columns: auto 1fr auto auto; align-items: center; gap: 1.2rem; padding: 1.25rem 1.2rem; border-top: 1px solid var(--line); transition: background .3s, color .3s, padding .3s, border-color .3s; }
.services__list li:last-child { border-bottom: 1px solid var(--line); }
.services__list .snum { font-family: var(--font-display); font-weight: 700; font-size: 0.85rem; color: var(--muted); }
.services__list .sname { font-family: var(--font-display); font-weight: 600; font-size: clamp(1.2rem, 2.6vw, 1.85rem); letter-spacing: -0.01em; }
.services__list small { color: var(--muted); font-size: 0.9rem; text-align: right; }
.services__list .sarr { font-family: var(--font-display); opacity: 0; transform: translateX(-6px); transition: opacity .3s, transform .3s; }
.services__list li:hover { background: var(--paper); color: var(--ink); padding-left: 1.7rem; border-radius: 12px; border-color: transparent; }
.services__list li:hover + li { border-top-color: transparent; }
.services__list li:hover .snum, .services__list li:hover small { color: var(--graphite); }
.services__list li:hover .sarr { opacity: 1; transform: translateX(0); }

/* =========================================================
   ABOUT (light band, founder)
   ========================================================= */
.about { background: #eceae5; color: var(--ink); padding: clamp(3.5rem, 7vw, 6rem) clamp(1.25rem, 6vw, 6rem); }
.about__inner { max-width: var(--maxw); margin: 0 auto; display: grid; grid-template-columns: 0.85fr 1fr; gap: clamp(1.5rem, 5vw, 4rem); align-items: center; }
.about__photo img { width: 100%; height: auto; border-radius: 16px; display: block; }
.about__kicker { font-size: 0.8rem; letter-spacing: 0.16em; color: var(--graphite); margin-bottom: 1rem; font-weight: 600; }
.about__title { font-family: var(--font-display); font-weight: 800; font-size: clamp(2rem, 5vw, 3.3rem); line-height: 1; letter-spacing: -0.02em; text-transform: lowercase; margin-bottom: 1.4rem; }
.about__text p { color: var(--graphite); font-weight: 300; margin-bottom: 1rem; max-width: 48ch; }
.about__text em { color: var(--ink); font-weight: 600; }

/* ---------- Compare table ---------- */
.compare { overflow-x: auto; border: 1px solid var(--line); border-radius: 18px; }
.compare__table { width: 100%; border-collapse: collapse; min-width: 560px; }
.compare__table th, .compare__table td { padding: 1rem 1.2rem; text-align: left; font-size: 0.95rem; font-weight: 300; border-top: 1px solid var(--line); }
.compare__table thead th { border-top: 0; font-family: var(--font-display); font-weight: 700; font-size: 1rem; text-transform: lowercase; color: var(--paper); }
.compare__table tbody td:first-child { color: var(--muted); }
.compare__table .is-us { background: var(--paper); color: var(--ink); font-weight: 600; }
.compare__table thead .is-us { color: var(--ink); }
.compare__table tbody tr td.is-us { border-top-color: rgba(25, 24, 24, 0.12); }

/* ---------- Results / growth charts ---------- */
.results__lead { max-width: 58ch; color: #c3c2bd; font-weight: 300; font-size: 1.05rem; margin: -0.4rem 0 2.4rem; }
.charts { display: grid; grid-template-columns: 1fr 1fr; gap: 1.2rem; }
.chart-card { border: 1px solid var(--line); border-radius: 18px; padding: 1.6rem 1.6rem 1.3rem; }
.chart-card__head { display: flex; justify-content: space-between; align-items: center; margin-bottom: 1.3rem; font-family: var(--font-display); font-weight: 600; font-size: 1.05rem; }
.chart-card__head .trend { font-size: 0.8rem; font-weight: 600; color: var(--muted); }
.chart { width: 100%; height: 160px; display: block; }
.chart .grid { stroke: var(--line); stroke-width: 1; }
.chart .area { fill: rgba(250, 250, 246, 0.06); }
.chart .line { fill: none; stroke: var(--paper); stroke-width: 2.5; stroke-linecap: round; stroke-linejoin: round; }
.chart .dots circle { fill: var(--paper); }
.chart .bars rect { fill: var(--paper); }
.chart-x { display: flex; justify-content: space-between; color: var(--muted); font-size: 0.78rem; margin-top: 0.8rem; }
.charts__note { text-align: center; color: var(--muted); font-size: 0.85rem; margin-top: 1.8rem; }
.chart-card.in .chart .bars rect { transform-box: fill-box; transform-origin: bottom; animation: barGrow .9s var(--ease) both; }
.chart-card.in .chart .bars rect:nth-child(1){animation-delay:.05s}
.chart-card.in .chart .bars rect:nth-child(2){animation-delay:.13s}
.chart-card.in .chart .bars rect:nth-child(3){animation-delay:.21s}
.chart-card.in .chart .bars rect:nth-child(4){animation-delay:.29s}
.chart-card.in .chart .bars rect:nth-child(5){animation-delay:.37s}
.chart-card.in .chart .bars rect:nth-child(6){animation-delay:.45s}
.chart-card.in .chart .line { stroke-dasharray: 540; stroke-dashoffset: 540; animation: draw 1.4s var(--ease) .15s forwards; }
.chart-card.in .chart .area, .chart-card.in .chart .dots { opacity: 0; animation: fadeIn .7s ease .9s forwards; }
@keyframes barGrow { from { transform: scaleY(0); } to { transform: scaleY(1); } }
@keyframes draw { to { stroke-dashoffset: 0; } }
@keyframes fadeIn { to { opacity: 1; } }

/* ---------- Pricing ---------- */
.pricing__grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.2rem; }
.price { border: 1px solid var(--line); border-radius: 18px; padding: 2.2rem 1.9rem; display: flex; flex-direction: column; transition: transform .5s var(--ease), border-color .4s; }
.price:hover { transform: translateY(-6px); border-color: rgba(250, 250, 246, 0.3); }
.price--feature { background: var(--paper); color: var(--ink); border-color: var(--paper); }
.price__tag { align-self: flex-start; font-size: 0.7rem; letter-spacing: 0.18em; text-transform: uppercase; background: var(--ink); color: var(--paper); padding: 0.3rem 0.7rem; border-radius: 100px; margin-bottom: 1rem; }
.price h3 { font-family: var(--font-display); font-weight: 700; font-size: 1.4rem; text-transform: lowercase; }
.price__amt { font-family: var(--font-display); font-weight: 800; font-size: 2.6rem; margin: 0.4rem 0 1.4rem; letter-spacing: -0.02em; }
.price__amt span { font-size: 1rem; font-weight: 400; color: var(--muted); }
.price--feature .price__amt span { color: var(--graphite); }
.price ul { list-style: none; flex: 1; margin-bottom: 1.8rem; }
.price li { padding: 0.55rem 0; border-top: 1px solid var(--line); font-weight: 300; font-size: 0.96rem; }
.price--feature li { border-top-color: rgba(25, 24, 24, 0.1); }
.price--feature .btn { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.pricing__note { text-align: center; color: var(--muted); margin-top: 1.6rem; font-size: 0.92rem; }

/* ---------- Pricing add-on strip ---------- */
.addon { border: 1px dashed rgba(250,250,246,0.3); border-radius: 18px; padding: 1.7rem 1.9rem; margin-top: 1.2rem; }
.addon__head { display: flex; align-items: baseline; justify-content: space-between; gap: 1rem; flex-wrap: wrap; margin-bottom: 0.9rem; }
.addon h3 { font-family: var(--font-display); font-weight: 700; font-size: 1.3rem; text-transform: lowercase; }
.addon__price { font-family: var(--font-display); font-weight: 800; font-size: 1.9rem; letter-spacing: -0.02em; }
.addon__price span { font-size: 0.95rem; font-weight: 400; color: var(--muted); }
.addon ul { list-style: none; display: grid; grid-template-columns: 1fr 1fr; gap: 0.4rem 1.4rem; }
.addon li { font-weight: 300; font-size: 0.95rem; padding-left: 1.1rem; position: relative; }
.addon li::before { content: "→"; position: absolute; left: 0; color: var(--muted); }
.addon__note { color: var(--muted); font-size: 0.85rem; margin-top: 0.9rem; }
@media (max-width: 860px) { .addon ul { grid-template-columns: 1fr; } }

/* ---------- Process (timeline) ---------- */
.process { display: grid; grid-template-columns: repeat(5, 1fr); gap: 0; }
.process__step { text-align: center; padding: 0 0.85rem; position: relative; }
.process__step::before { content: ""; position: absolute; top: 24px; left: -50%; width: 100%; height: 1px; background: var(--line); z-index: 0; }
.process__step:first-child::before { display: none; }
.process__num { position: relative; z-index: 1; width: 48px; height: 48px; border-radius: 50%; background: var(--paper); color: var(--ink); font-family: var(--font-display); font-weight: 800; font-size: 1rem; display: flex; align-items: center; justify-content: center; margin: 0 auto 1.1rem; }
.process__step h3 { font-family: var(--font-display); font-weight: 700; font-size: 1.1rem; letter-spacing: -0.01em; margin-bottom: 0.45rem; text-transform: lowercase; }
.process__step p { color: #c3c2bd; font-weight: 300; font-size: 0.88rem; }

/* ---------- Contact ---------- */
.section--contact { text-align: center; max-width: 760px; }
.contact__kicker { font-size: 0.78rem; letter-spacing: 0.28em; text-transform: lowercase; color: var(--muted); margin-bottom: 1rem; }
.contact__inner h2 { font-family: var(--font-display); font-weight: 800; font-size: clamp(2.6rem, 9vw, 5.5rem); line-height: 0.96; letter-spacing: -0.03em; text-transform: lowercase; }
.contact__inner > p { color: #c3c2bd; font-weight: 300; font-size: 1.15rem; margin: 1.4rem auto 2.4rem; max-width: 44ch; }
.contact__alt { font-size: 0.95rem; color: var(--muted); margin-top: 1.6rem; }
.contact__alt a { color: var(--paper); border-bottom: 1px solid var(--line); }

/* ---------- Footer ---------- */
.footer { border-top: 1px solid var(--line); padding: 3.5rem clamp(1.25rem, 6vw, 6rem); text-align: center; }
.footer__mark { font-family: var(--font-display); font-weight: 800; font-size: 2.4rem; }
.footer__tag { color: var(--muted); margin: 0.4rem 0 1.6rem; }
.footer__copy { font-size: 0.82rem; color: var(--muted); }

/* =========================================================
   RESPONSIVE
   ========================================================= */
@media (max-width: 900px) {
  .hero { padding-top: 7rem; }
  .hero__inner { grid-template-columns: 1fr; gap: 1.5rem; }
  .hero__photo { order: -1; justify-self: center; max-width: 320px; }
  .hero__photo-cap { display: none; }
  .hero__scroll { display: none; }
}
@media (max-width: 860px) {
  .nav__links { position: fixed; inset: 0 0 0 auto; width: min(78vw, 320px); flex-direction: column; justify-content: center; gap: 2rem; padding: 2rem; background: var(--paper); transform: translateX(100%); transition: transform .5s var(--ease); }
  .nav.is-open .nav__links { transform: translateX(0); }
  .nav__links a { font-size: 1.3rem; }
  .nav__burger { display: block; z-index: 60; }
  .nav .btn--sm { display: none; }

  .edge__grid { grid-template-columns: 1fr; }
  .pricing__grid { grid-template-columns: 1fr; }
  .charts { grid-template-columns: 1fr; }
  .stats { grid-template-columns: 1fr 1fr; }
  .value { grid-template-columns: 1fr 1fr; }
  .value__item:nth-child(3) { border-left: 0; }
  .value__item:nth-child(n+3) { border-top: 1px solid var(--line); }
  .about__inner { grid-template-columns: 1fr; }
  .about__photo { max-width: 360px; }
  .services__list li { grid-template-columns: auto 1fr auto; }
  .services__list small { display: none; }
  .process { grid-template-columns: 1fr; gap: 1.4rem; }
  .process__step { text-align: left; display: grid; grid-template-columns: 48px 1fr; column-gap: 1rem; padding: 0; }
  .process__step::before { display: none; }
  .process__num { margin: 0; grid-row: 1 / span 2; align-self: start; }
}

@media (prefers-reduced-motion: reduce) {
  .js [data-reveal] { opacity: 1 !important; transform: none !important; }
  .hero__scroll i::after { animation: none; }
}