p.a. — the outsourced marketing department

your marketing, handled.

A whole marketing department for small businesses across Canada, the UK, Australia and New Zealand — AI-powered, on-brand, and measurable — without hiring one. From $700/mo.

Book a free call Ready to start? Begin onboarding See pricing
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0+pieces of content / month
$0to start — small-biz pricing
0revision rounds, included
0%on-brand, from day one

the real problem

marketing keeps falling
to the bottom of the list.

You know it matters. But between running the business and serving customers, it's the thing that always slips. Sound familiar?

you're the marketer by default

Posting is the job that gets pushed to "later" — so it slips for weeks, then months. Momentum never builds.

freelancers need managing

A writer here, a designer there, a video person somewhere. You become the project manager you never wanted to be.

it never looks like you

Templates and stock make every small business look the same. Your brand gets lost in the sea of sameness.

you can't tell what's working

Posts go out, but nothing comes back. No numbers, no learning, no reason to believe next month will be better.

That's the whole reason p.a. exists. Here's what lands on your desk every month

every month, you get

01 / 06

the words part

SEO Blogs & Newsletters

Long-form blogs researched and written to rank — and to sound like you, not a content farm. Every post ships with H1s, meta, and a CTA that earns its place.

Email newsletters written to convert: one idea, one job, one clear next step for your reader. No filler sends.

the social part

Social, Per Platform

Instagram, Facebook, and LinkedIn are different rooms — so every post gets its own caption, tone, and format for each one. Never copy-pasted across platforms.

A month of posts, planned against your calendar, each with one specific job to do.

the visual part

On-Brand Images

Bespoke, art-directed visuals built from your Brand Kit — your palette, your mood, your world. Customers should recognize a post as yours before they read a word.

No stock photos, no templates, no recycled AI slop.

the motion part

Cinematic Reels

Story-driven short video: a hook that stops the scroll, value that keeps them, a CTA that moves them. Storyboarded like a film, not stitched b-roll.

Delivered ready to post, with captions and cover frames included.

the paid part

Ad Copy & Creatives

Meta and LinkedIn ads with 2–3 copy variants per creative, ranked and scored before anything is proposed. Built to test, not to guess.

With the Meta Ads add-on: 10 ready creatives a month, built into your account — paused. You press go.

the proof part

Calendar & Reporting

Everything lands in a content calendar — planned, scheduled, and approved by you before it moves. No surprises, ever.

Then a monthly performance report shows what worked and why, so every batch gets smarter than the last.

why p.a.

we don't sell AI.
we sell outcomes.

01

We remove the burden

No tools to learn, no team to hire, no inconsistent posting. We run it — you run your business.

02

On-brand, never templated

Every piece is built from your own Brand Brain + Brand Kit. It looks like you.

03

Outcome-driven & measured

Monthly performance reports show what improved. Each batch gets smarter.

04

Full-stack, one team

Research → copy → visuals → reels → calendar → reporting. One team, one invoice.

A full teamresearch, copy, design, video & reporting — in one
One flat feeno salaries, no tools to buy, no surprises
Unmistakably yourscontent your customers recognize as you — never a template
Results you can seea clear monthly report of what worked, and why

the work

judge it yourself.

Concept projects, built end to end — so you can judge the craft before you pay for it. No made-up results, no borrowed logos.

  • Two hand-painted skis planted in fresh snow on an alpine ridge
    handmade skis
  • Leather wallet and watch strap laid out on a dark workbench by a window
    leather goods
  • Ribbon-tied soap bars on marble, scattered with dried flowers and lavender
    handmade soap
  • Amber fragrance bottle between two lit candles in a dark botanical still life
    apothecary & fragrance
  • Granola bowl with berries and a linen napkin on white marble, shot from above
    artisan granola
  • Finished oak table in a sunlit workshop with shavings across the floor
    fine woodworking
  • Brass cuff and earrings on torn orange and green paper in hard sunlight
    handmade jewellery
  • Hand holding a speckled teal mug on a concrete ledge by the sea
    studio ceramics
  • Broken dark chocolate bar with cocoa nibs and beans on slate
    craft chocolate
  • Dusty-pink linen dress over a wooden chair in a bright rustic room
    slow fashion
  • Wooden canoe paddle resting on a lake dock at sunset
    handcrafted paddles
  • Folded cream and sage tees with a eucalyptus sprig on white linen
    sustainable apparel
  • Folding knife and leather wallet on a worn steel workbench
    leather workshop
  • Dropper bottle and ceramic dish on a stone ledge in a garden courtyard
    natural skincare
  • Tan leather satchel on a marble plinth against a deep charcoal wall
    leather bags
  • Floral-painted mug and berry bowl on a rustic table by a window
    hand-painted pottery
  • Canvas rucksack on a truck tailgate at the head of a mountain trail
    outdoor & trail gear
  • Silver and turquoise rings on a sand-toned stone with an olive sprig
    artisan jewellery
  • Amber bottle with a blank cream label, styled with raspberries and elderflower
    craft kombucha
  • Speckled stoneware mug of coffee on a linen runner beside a dried-flower vase
    handmade ceramics

Twenty brand worlds, twenty different looks — every frame made in-house. None of it stock, none of it borrowed.

Northside Coffee Roasters — brand direction highlights [ the brand board — direction in one frame ]

01 · concept project

northside coffee roasters

specialty roastery · full content month

the direction Warm documentary — real hands, steam, window light. A neighborhood roastery should feel crafted and human, never like a chain.

the content Every post has one job. That's what separates content that converts from content that decorates.

Northside post — monthly origin drop
sells the bag of the month
Northside post — education without jargon
recruits beginners, no jargon
Northside post — subscription push
turns routine into subscriptions
Northside post — the cafe as a third place
fills the café on weekdays
Watts Up Energy — cinematic mood: solar home in Philippine rain [ the mood — solar that works in the rain ]

02 · spec project

watts up energy solutions

residential solar · philippines

the direction Cinematic and reassuring. The market's #1 objection is "does it even work in the rain?" — so the mood answers it before the copy does.

the content Objection-killers: the payback math made visual, the bill before and after, peace of mind instead of panels.

Watts Up ad — still thinking about solar
sells the family, not the hardware
Watts Up infographic — solar payback years
makes the ROI impossible to miss
Watts Up graphic — bill before and after
the bill, before and after

03 · sample deliverable

the meta ads add-on

audit · strategy · built-to-launch

what you get A 50-check account health report, creatives ranked by hook rate, an A/B and budget plan — and 10 ready ads built into your account paused.

who launches You review, you press go. Always.

Meta Ads monthly deliverable — sample report with illustrative numbers

Your month would look like you — same craft, your brand.

our commitment

the p.a. promise.

Your Brand Brain comes first. If a piece doesn't sound like you, it doesn't leave the building.

the p.a. promiseon-brand, or it isn't done

Nothing publishes without your yes. You approve at every gate — every time, on your say-so.

the p.a. promiseyou stay in control

A whole department's output — research, copy, design, video, reporting — for one flat monthly fee.

the p.a. promiseno salaries, no overhead, no juggling

We reject generic before it ever reaches you. Slop doesn't make the cut — that's the whole point.

the p.a. promisequality-checked, every batch
Patrick Angeles, founder [ founder ]

the person behind p.a.

one founder,
a full agency.

I'm Patrick — I build AI-powered marketing systems so small businesses get the output of a full team without the overhead of one. Every piece is run through your own Brand Brain, so it looks like you, not a template.

You get one point of contact, a clear monthly rhythm, and work you'd be proud to put your name on.

Let's talk

where p.a. fits

the smarter way to market.

In-house teams and freelancers do good work. What we remove is the overhead of managing it all — one team, one fee, everything coordinated.

In-house hireFreelancersp.a.
Monthly costA full salary + toolsPer project, variesFrom $700 flat
ConsistencyDepends on workloadDepends on availabilityEvery month, on time
On-brandGrows with tenureA brief each timeBuilt in from day one
CoverageOne specialty per hireOne skill per freelancerCopy, design & video in one
ReportingOn requestRarely includedMonthly, included

what changes

your presence, compounding.

Consistent, on-brand content every month builds momentum — more reach, more engagement, more inbound. Here's the shape of it.

Audience reach↗ growing

Month 1Month 6

Engagement↗ growing

Month 1Month 6

Illustrative — your trajectory depends on your starting point and market. We track the real numbers in your monthly performance report.

built for small-business budgets

pick your package.

Starter

$700/mo

  • 2 SEO blogs
  • 12 social posts
  • 12 on-brand images
  • 2 email newsletters
  • 3 reels
  • Content calendar
Get started
Most popular

Growth

$1,000/mo

  • 4 SEO blogs
  • 20 social posts
  • 20 on-brand images
  • 4 email newsletters
  • 5 reels
  • Monthly performance report
Get started

Department

$2,000/mo

  • Everything in Growth
  • Ad copy (Meta/LinkedIn)
  • Strategy document
  • Competitor analysis
  • Priority turnaround
Get started

add-on: meta ads

+$400/mo

We create, audit & report — you stay in control of launch & spend.

add-on: website design & redesign

from $450 · one-time

You keep your domain and your Google ranking — nothing moves without your say-so. One-time build, on-brand from your Brand Kit. Hosting & domain billed separately.

Every client gets a Brand Brain + a designed Brand Kit at onboarding · 2 revision rounds included.

See the full packages page

how it works

from kickoff to results.

01

Brand Brain

We capture your voice, audience, and goals into one source of truth.

02

Research

Market, competitor, and audience research sets the month's angles.

03

Create

Copy, visuals, and reels — all generated on-brand by our team.

04

Review

You approve at clear gates. Two revision rounds included.

05

Deliver & report

A full batch + calendar, then a report that makes next month smarter.

before you ask

questions, answered.

A freelancer covers one skill; a traditional agency bills like one. p.a. gives you a whole department — research, copy, design, video, and reporting — coordinated by one point of contact, for one flat monthly fee starting at $700. No managing five contractors, no agency retainer.

Everything is built from your own Brand Brain and Brand Kit — your voice, audience, palette, and rules — which we capture at onboarding. It's on-brand from day one, never a template. If a piece doesn't sound like you, that's exactly what revisions are for.

By default we deliver everything ready to publish — with a content calendar — and you press go. You stay in control of what goes live and when. Prefer hands-off scheduling? We can talk about that once we know your platforms.

You review at clear gates before anything is finalised, and every package includes two rounds of revisions. Nothing is published, launched, or paid-promoted without your explicit go-ahead.

You fill in a short intake form — your business, voice, offers, goals — plus whatever brand assets you already have (logo, past posts, product photos). The more complete your answers, the sharper your content: we turn it all into your Brand Brain. You don't need to prepare a brief; that's our job.

Plans run on a 3-month term — content marketing compounds, and one month simply can't show real results; a quarter can. Within your term you can move up from Starter to Growth or Department at any time, and after the first quarter it continues month to month.

AI is the engine; judgement is human. Every batch is directed, reviewed, and quality-checked against your brand before it reaches you — we reject generic work so you don't have to. You get the speed of AI with the taste of a real team.

let's talk

ready to hand
it off?

Tell us about your brand. We'll show you what a month of p.a. looks like.

Book a free call
or send a quick inquiry

Prefer email? patrick@pamarketinghq.com